While many companies are having trouble staying afloat, Activision is just rolling in money. The video game giant has announced today that Call of Duty Black Ops II, released on the Xbox 360, Playstation 3, PC, and Wii U last month, has made over $1 billion in fifteen days. That means Activision made an average of $66.66 million every day since the game was released; an incredible number considering many publishers may never even see anything close to that in a game’s lifetime sales.
“The release of Call of Duty® has been one of the most significant entertainment events of each of the last six years,” said Bobby Kotick, CEO of Activision Blizzard. “Since Call of Duty was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top-10 grossing films of 2012 combined. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time.”
Activision also stated that there have been over 150 million hours logged onto their online component through the Playstation 3 and Xbox 360 alone. The Call of Duty name isn’t going anywhere anytime soon as it continues to grow into a much more profitable franchise. To think that Activision only paid $5 million dollars for Infinity Ward and the Call of Duty name.
For more, read Activision’s official press release.