NBA Live has been resurrected, after a generation of dormancy, in memorable fashion. A rap talked about dribbling, then they showcased the new BounceTek technology (and trademark) which will put emphasis on the actual ball and accompanying mechanics. The game will be updated with statistics as close to an hour after a game, which is pretty amazing. The gameplay-resembling portion of things was limited to some ball-grabbing and a single shot being thrown. With 2K raising the bar for b-ball, EA needed something big to bring the series back and this was certainly something.