Dying Light Uses Ridiculous PewDiePie Quote On In-Store Marketing

Let’s Plays are blowing up. We here at Hardcore Gamer aren’t to hip with all that self-indulgent video business, but if there’s one thing South Park has taught us, it’s that PewDiePie is the single most influential person to today’s youth. As such, we shouldn’t exactly be surprised that his name is beginning to be used for marketing, but boy does it hit us right in the gut to actually see it.

Indeed, Dying Light displays have been sent out to stores that feature a quote from only PewDiePie. Check it out:

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While the fact that YouTube Let’s Players (even of PewDiePie’s caliber) are being quoted on printed, official marketing material is aggravating enough, it’s the quote itself that makes us bow our heads in shame. It doesn’t seem to be done tongue-in-cheek: WB seems to be using a quote that’s not even grammatically correct to push their latest game. It’s as if we stumbled into a Best Buy inside of Idiocracy.

But then again, in a world where random Tweets are being used in multi-million dollar ad campaigns, perhaps it shouldn’t be surprising.

Read our Dying Light review here.