Mad Max Accolades Trailer Quotes 10/10 Score, Glowing Praise from Random Fans

Avalanche Studios and WB have just released the accolades trailer for Mad Max and boy is it a doozy. While normally accolade trailers for undeniably mediocre games simply cherry pick quotes from media outlets, WB took things one step further by quoting random internet users.

The trailer begins with saying “Critics and Fans have spoken…” before launching into a quote from YouTuber “Petard” saying the game is “Incredibly Satisfying.” Petard regularly uploads gaming videos and has 10,000 subscribers, so that’s somewhat reasonable (although not really). Things get worse though when a quote is used from “gamerexq,” who does not upload videos onto YouTube and didn’t mention the game on Twitterm saying the game is “Beautiful, Entertaining and Intense.”

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We did some research and found that quote derived from very short user review he made on Steam.

The most heinous offense, however, comes from when a giant “10/10” quote is shown on screen attributed to “Sabin1981”:

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We were also able to track where this score originated from and it’s from a one sentence Steam review that states “Regained health by eating the maggots out of a rotting corpse. 10/10.” Even more troublesome than the fact that this is a random player of the game being quoted is that his “review” seemed like a joke.

The worst part is that these suspicious quotes are sandwiched between quotes from media outlets like Cinema Blend, GameSpot and IGN, which could make users think that the ridiculous quotes are from legitimate outlets as well.

Quoting random people (especially from Twitter) is a growing and dangerous trend used in the film industry as of late, but besides a terrible instance of it by Microsoft around the Xbox One launch, we haven’t seen much of it in the game industry. Hopefully this egregious useage won’t be seen again.

  • Joe

    This is pretty funny. But I guess it speaks to the fact that the majority of consumers no longer think that traditional game and film journalism’s opinions should carry any more weight than anyone else’s. Which, frankly, is understandable. All reviews are just biased opinions whether the person writing them wears a self-proclaimed “video game journalist” badge or not.

    • It most certainly speaks to the fact that most of us are tired of “critic” opinions. I know I am. I’m tired of journalists thinking they have so much power, the GamerGate movement over the last year has certainly uncovered some pretty disgusting things about journalists and their collaborative bias and brigading. I’m immensely happy that publishers and developers are now turning to their customers to give their opinions.

  • The game is incredible, I genuinely do not understand the vitriol the “reviewer” clique has been lambasting the game with. I’m sorry if my jocular nod (something I was sought, and granted, permission to include) offends you in some way.

    No, wait, I’m not sorry. I have nothing to apologise to you, to any other so-called “critic”. I joked in my one-line review but I stand by what I said; 10/10. Thoroughly entertaining and by far one of the best movie adaptations we’ve had in years. I’m glad the publishers and developers post jokey comments from the FANS. Why should our opinions hold less weight than yours? Because you get paid to give reviews? Funny that.

    • Thomas Ella

      It’s not really about dissenting opinions. It’s about using Steam reviews in official trailers next to big outlets like GameSpot. It’s fine to disagree with reviewers, but you have to admit: this kind of marketing is a bit on the deceptive side.

    • Royalgamer06

      You are absolutely right sabin!

  • lewdvig

    Came here for Hardcore, read lots of limp softcore. Almost left disappointed, until I read Sabin’s comments.

  • Jason Mounce

    At least they didn’t do what the devs behind Dying Light did, which was quoting something Pewdiepie said as a ‘quote/review’ for the game….