Watch the Awful New PS Vita Ad

Sony has a knack for having terrible console advertisements. Unfortunately for them, non-gamers still don’t recognize PS Vita’s existence, so a big advertising push is crucial. The above advertisement titled “Bad Intentions” will be Sony’s debut Vita ad.

My first reaction after seeing the ad was “What was that for?” and I write about games for a living. Plus, that ad is just dangerous. Not only do they show him crossing a large street without looking away from his vita, but also walking backwards on a bridge. Talk about “bad intentions”.