E3 2012: Hell Yeah!

No, it’s not a textual expression of my excitement. It’s actually the name of a new 2D platformer from Sega.

Arkedo Studios’ Hell Yeah! takes place in the depths of Hell where players control the Prince of Hell — an undead rabbit named Ash — on his quest to kill every demon who saw an online video of him playing with his beloved rubber ducky in his bathtub. The only way for the Prince to regain his reputation as a prince of evil is to kill all 100 viewers of the video.

Ash can wield several types of weapons on his conquest, allowing each demon to be killed in different ways in completely over-the-top scenes of explosions and bedlam. Expect a lot of violence and crude humor and language in what looks like a fun way to kill some time.

Check out a live demo of Hell Yeah!, courtesy of Destructoid, here: