There’s no real surprise here as, after Microsoft stated that they made over $220 million on the first day with Halo 4, Activsion has come back this week in saying they made over double that with Black Ops II. In Activision’s investor’s press release, the company has announced that they made over $500 million in the the first 24 hours and essentially erradicating everything that was released on November 13th.
“Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season,” said Eric Hirshberg, CEO of Activision Publishing. “I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day.”
For reference, Modern Warfare 3 did $400 million in the same time period last year. While people can complain that an annual franchise such as Call of Duty is hurting the games industry as a whole, Black Ops II actually evolved itself in telling a branching story with an upgraded multiplayer experience. With the Wii U launch mere days away, expect even more positive news to follow.
For more on the announcement, read Activision’s entire press release here.