‘G4’ To Stay Alive, Esquire Network Rebranding Shifts to ‘Style’

It was announced last year that video game focused cable channel G4 would be soon shut down and relaunched as the men’s style-themed channel, Esquire. While the original programming of the channel was pulled within a few months of this announcement, the re-branding was constantly delayed over the past nine months, leaving G4 as sort of a dead fish in the meantime. In a surprising turn of events, it looks like G4 will remain alive — at least for now — as The Hollywood Reporter is reporting that the Esquire Network takeover will now happen on the Style Network Rather than G4. Currently a female-skewing network, Style has been somewhat of a failure, with most of its programming offered on other NBCUniversal networks. With E1, Oxygen and Bravo already aimed at the female audience, NBCUniversal wants to cut back on redundancies and also take advantage of the fact that Style is currently offered in more households. The rebranding will happen over the coming weeks.

G4 will remain a network for the foreseeable future, though it’s unclear if the channel will return to its original programming or simply continue airing reruns Cops, Campus PD and other placeholders.