Grand Theft Auto V was released today and is taking the collective world by storm, but somewhere there is a Deep Silver executive standing in a tower cursing the sandbox game from stealing Saints Row IV’s thunder. Not content for the game to be forgotten, Deep Silver has taken to Twitter to troll Rockstar with a sponsored “GATV” trend/hashtag. As Rockstar assumed that GTAV would be a top trend naturally today, they didn’t do their own sponsored trend. This leaves a slightly switched around initialism of “GTAV” promoting Saints Row as the top trend on Twitter, leading many to mistakenly believe that’s the GTA initialism.
The whole thing ties into DLC released as “GATV” for Saints Row IV today, a play on words with the game’s popular character, Johnny Gat.