Sony Returns to Taco Bell With PS4 Promotion

Last year, Sony and Taco Bell worked together to get winners of the $5 box contest systems before launch and…they eventually got them months later. Now, Sony is getting back into bed with Taco Bell, in theory due to them signing a multi-year deal before because it’s hard to imagine them wanting to risk a repeat of that disaster intentionally. The new contest is much like the older one in theory — you buy a $5 box to get a chance to win a PS4 from September 26 until November 10 – ending five days before the system’s launch. Given that people are going to get really picky about gaming purchases due to two systems launching, contests like this can be a way to save a lot of money as long as you don’t wind up spending $400 on the food.