During a presentation by EA’s management at the UBS Global Technology Conference, the company revealed more details about their deal with Star Wars. According to a transcript in the excellent investing site, Seeking Alpha, their deal (now with Disney) will last ten years:
“We had a long relationship obviously with Lucas on the original Star Wars and when Disney took over Lucas, they really wanted to maintain a video game business around Star Wars,” said Blake J Jorgensen. “They felt it was very valuable and a lot of people loved the games historically. And so they came to us because of our partnership and they knew that we could help them develop really great games and we struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over 10 years and we’ll leverage the strength of the Disney marketing associated with the Star Wars properties both in movies and other things that they may do over the timeframe. We’ll try to align those with that marketing, power the Disney has so it will get aligned with timing around the movies, but it won’t necessarily be aligned with the movie.”
EA was granted the rights to produce console and PC Star Wars titles after the dissolution of Lucas Arts. Disney retains the rights for games on the mobile platform. While ten years may seem like a long time, the good news is that this gives plenty of time for Star Wars 1313 to be released.