Xbox One’s Launch Event Wasn’t Much of a Party

After two hours of TNA Impact Wrestling’s Turning Point show, Spike presented the Xbox One countdown show. It was hyped up with an announcement about Titanfall and talking about the first Xbox One purchase on U.S. soil. To build things up to a fever pitch, they did a variety of pieces with celebrities, gamers, and even had some musical performances. The gamer with a one million gamerscore was interviewed and said that in order to reach that goal, he bought PAL and JPN systems – and the achievement system led to him trying games he otherwise would have missed out on. With so many getting bitter over the achievement system, it was nice to see the passion he had for it. He was rewarded for his time with a dead-sexy white Xbox One and a lifetime of Xbox Live Gold.

Courtesy: Viacom/Spike

Courtesy: Viacom/Spike

This was a fantastic gesture from the company, and something they really needed to do to get across that Microsoft is about you – the player. It doesn’t have to be true – no one really expects a giant company to be for them, but it’s nice to feel like you’re more than just a number. And perhaps rewarding that due to a number seems a bit odd, but it’s a nice move and hopefully he takes good care of that white system because they’re gorgeous. Somewhere in there, deadmau5 was interviewed seeming bored out of his skull before a performance. He stood atop a wacky set and did stuff in a silly white Xbox-logoed head with Mickey Mouse-style ears. It was gaudy, but I do want one for my Xbox 360 Avatar, so I guess it accomplished something.

Courtesy Viacom/Spike

Courtesy Viacom/Spike

A feature on LaFerrari was used as a backdoor to hype up Forza 5. The car looks amazing both in real life and in the game, and will be a timed exclusive to the Ferrari pack in Forza 5. While it obviously wasn’t stated here, that seems to imply that it’s coming to GT 6 next year as DLC. Given that the latter game will be limited to the PS3, it will be really interesting to see how the Forza 5 version stacks up to that one – if that’s indeed what winds up happening. Abbie Heppe appeared with another Titanfall worker talking about that game. The trailer made it look amazing and while Spike teased a big announcement, what wound up happening was hyping up an announcement for the VGX show in a couple of weeks. That’s a bit of dirty pool, but they did indeed deliver some kind of announcement about the game – even if it wasn’t a big one.Mackelmore sang “Can’t Hold Us”, which is a positively ancient song at this point, but still fun to listen to – especially the lyrics scroll behind everyone on giant screens behind them. An Xbox One trailer showcased basically a ton of E3 footage in condensed form. Nothing new was shown for the UFC game or Sunset Overdrive, but this trailer did remind me of why I want SO, and I can’t wait to see how that turns out. Will Arnett was shown also looking either bored or exhausted on-set, where he got his Xbox One and CoD Ghosts. After some ” comedy” about not playing on Xbox Live, this ended.

Courtesy: Viacom/Spike

Courtesy: Viacom/Spike

With the celebrity stuff done with, the focus shifted back to the launch itself. Major Nelson hyped up ENTERTAINMENT HISTORY BEING MADE…as a consumer product was about to be purchased and they came back from a commercial break with the first ten people in line sporting bright green and white Xbox One skullcaps and hoodies to grab their Day One Edition systems. The box is black with some color shading in there, and looks a lot better than the far-too green basic box that most people will be putting in their recycling bins next week anyway. The show went off the air with a minor confetti celebration for the group. How minor? Take a look.

Courtesy: Viacom/Spike

Courtesy: Viacom/Spike

Beyond the way too green look of everything, to the point where Batman Forever can go “okay, TONE IT DOWN!”, this was an enjoyable show. Sure, some of that is due to the things that are easy to be critical about, but in the end, it also put the spotlight on gamers who otherwise wouldn’t get one on national TV. It may have been non-eventful, but at least nothing here was as embarrassing as last week’s PS4 launch special with a guy talking about spending the week in line “jokin and tokin!”, and while they were better off probably not using any confetti than the amount they used, at least the system was hyped up and the future was highlighted to remind you that even if you get sucked into the hype and buy it ASAP when you weren’t planning to, you’ll at least have some great games to play.