PixelJunk Eden, the third game in the PixelJunk series, was originally released way back in July 2008 for PS3 and February 2012 for PC. Although the game was met with a favorable reception and a moderate amount of buzz, the internet has been more atwitter about it last week than ever. Why? Because it was on sale on Steam ($0.99), of course. Continuing the recent trend of substantially discounting indie games, many have questioned whether or not developer/publisher profit off of selling a product at such a low price. PixelJunk Eden developer Dylan Cuthbert has added an interesting statistic to this conversation, claiming that the Steam sale was a “mind-blowing” success. In fact, they doubled (!) the lifetime revenue of the game in just eight hours according to a tweet Cuthbert sent out:
While we’d like to get some further clarification on that statement, it’s a pretty shocking no matter how you interpret it. It just goes to show you how much the right price point can do for a product and how many gamers will jump to buy a game simply because it’s on massive sale.