PixelJunk Eden Developers Double Lifetime Revenue in Just Eight Hours During Steam Sale

PixelJunk Eden, the third game in the PixelJunk series, was originally released way back in July 2008 for PS3 and February 2012 for PC. Although the game was met with a favorable reception and a moderate amount of buzz, the internet has been more atwitter about it last week than ever. Why? Because it was on sale on Steam ($0.99), of course. Continuing the recent trend of substantially discounting indie games, many have questioned whether or not developer/publisher profit off of selling a product at such a low price. PixelJunk Eden developer Dylan Cuthbert has added an interesting statistic to this conversation, claiming that the Steam sale was a “mind-blowing” success. In fact, they doubled (!) the lifetime revenue of the game in just eight hours according to a tweet Cuthbert sent out:

Screen Shot 2013-12-30 at 10.04.04 PMWhile we’d like to get some further clarification on that statement, it’s a pretty shocking no matter how you interpret it. It just goes to show you how much the right price point can do for a product and how many gamers will jump to buy a game simply because it’s on massive sale.