Sony broke a lot of traditions with their latest console, the PS4. It was designed by Mark Cerny, the first North American to design a PlayStation console, it was the first to not use proprietary technology developed by Sony and it didn’t launch in Japan first. PlayStation, PlayStation 2, PlayStation Portable, PlayStation 3 and PlayStation Vita all launched in Japan first before making their way elsewhere. PlayStation 4 launched everywhere else first.
The first Japanese ad for PS4 has been released again confirming that console will hit Sony’s home-turf on February 22, 2014. Rather than focus on the console, features and games Sony has opted to show happy people from all around the world getting their PS4s and then having it all converge on Japan. If you recall, PS4 launched November 15 in North America and November 22 in Europe, South America and PAL territories for a total of 32 countries. Sony has since released in other countries.
There have been numerous rumors as to why Sony would launch so late in Japan. The more popular rumors is the fact that Sony wanted to allocate more units to territories where Microsoft’s Xbox One is more of a threat and that PS4 didn’t have many Japanese centric games for the November launch.
Whatever the reason, you can now pick up your PS4 almost anywhere in the world. Those waiting in Japan can get it February 22, 2014. Check out the ad below: