One would expect there to be great animosity between Microsoft, Sony and Nintendo as all three compete for the consumer’s dollar. However, while all three want to sell the most, they’re actually quite polite to each other.
Take Phil Spencer, the head of Microsoft Studios for example. Obviously he wants to promote his own product, but still takes the time to applaud Sony and Nintendo, especially on their First-Party efforts.
“Sony – and I’m focused on first-party because of what I do – I really respect their focus on investing in new things and creative things, what they’ve done with David Cage and Quantic Dream around Beyond: Two Souls and Heavy Rain,” Spencer said in an interview with OXM. “They stay committed to franchises even if they don’t sell 10 million units, they’ll stay committed to things.
“I think that long-term commitment to franchises is important, where it’s easy to pull off the Band-Aid and move onto the next thing [if it doesn’t sell]. I respect their stick-to-it-iveness. I’ll say, they’ve done a nice job with PS4… When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they’re trying to do, staying true to a vision, I think they’ve done a nice job in how they defined the PS4.”
For Nintendo, Spencer really likes their stable of amazing IPs and their ability to craft hardware around those experiences.
“They have such iconic stories and this will seem somewhat random, but when we go back and do something like Killer Instinct, a little bit of the history of your franchise can actually be important part of people feeling connected,” said Spencer. “Obviously the history of Killer Instinct isn’t a history on Xbox, but it’s Rare’s history and I think the reaction when we announced it on-stage at E3 showed that playing to the people’s heart, I think Nintendo does that as well as anybody in terms of hitting the franchises and having huge success with them.”
Microsoft has long been criticized for its lack of First-Party software, something they hope to fix with the Xbox One