Sony Diverted PS4 Shipments to Multiple Countries in Favor of the U.S. and Europe

Dubai may have numerous luxuries these days, but plentiful PS4s aren’t one of them. According to Gulf News, the next shipment of PlayStation 4 consoles will arrive in UAE next week. This will be the second shipment ever to arrive over there, with the initial launch day shipment arriving on December 13th 2013 and selling out within a day.

A second and third shipment to UAE was initially planned towards the end of December in time for their shopping festival season. These were delayed in order to supply more PS4 consoles to the U.S. and European markets as global sales and demand exceeded Sony’s expectations.┬áThe shortage of units in UAE can be attributed to Sony diverting shipments in favor of bigger markets, mainly North America and Europe.