Iwata Attempts to Explain Wii U Struggles, Price Drop “Not an Option”

Earlier today, Nintendo held its Corporate Management Policy Briefing in Tokyo. The briefing concluded a few hours ago, but lucky for us Nintendo has now released the briefings slides and outlines in English (yay no more reading half translated tweets!)

Early in the briefing, Satoru Iwata, president of Nintendo, attempted to explain the reasons for the Wii U’s struggle. Iwata believes that Nintendo has failed to differentiate between the Wii and the Wii U and explained he is often asked, “‘What is the difference between Wii U and the previous platform, Wii, and what is the benefit of upgrading it?’”

Iwata also believes that the GamePad has failed to be fully utilized in games, “we have not been able to fully communicate the value of the GamePad.” However, Iwata continues to believe that the GamePad is “the most significant feature of Wii U” and it is Nintendo’s “top priority” this year to showcase the GamePad.

For those of you on the fence about buying a Wii U, there’s some bad news. Iwata also stated in the briefing that “a price reduction as a way to defuse the situation is not an option.”