Sony Rides Strong Game Division Sales To Profit

Sony recently released their Third Quarter Financial Forecast, and things are looking pretty good. It is a continued sign that CEO Kaz Hiari’s strategy for returning the company to the green is working as planned. Thanks in part to strong sales through the company’s game division, Sony has found themselves earning a profit.

The PlayStation business brought in $4.2 billion, a 64% increase over the same period last year. While the strong launch of the PS4 is the main reason for the increase in sales, Sony also noted that the depreciation of the Yen contributed. This helped lift the company’s fortunes by helping to bring in a profit of $257 million for the company, up from $106 million from last year.

Sony didn’t release any new sales figures for the PS4, PS3, PS Vita or PSP, but lumped the sales figures together. The home consoles (PS4 and PS3) saw a combined total sales of 7.8 million units for the third quarter, while andheld consoles (PS Vita and PSP) saw a combined total sales of 2 million.

The only drag on the company is its PC department. While Sony has seen growth in the TV, smartphone and tablet divisions, its VAIO PCs aren’t doing so well. In turn, Sony has agreed to sell its PC division to Japan Industrial Partners.

“Following a comprehensive analysis of factors, including the drastic changes in the global PC industry, Sony’s overall business portfolio and strategy, the need for continued support of Sony’s valued VAIO customers, and future employment opportunities for personnel involved in the VAIO business, the company has determined that concentrating its mobile product lineup on smartphones and tablets and transferring its PC business to a new company established by JIP is the optimal solution,” Sony said in it’s forecast.

The loss of VAIO isn’t all that sad. It will give Sony an opportunity to focus on its other products and continue to rise in profit. At least we know that PlayStation is far from failing.