EA: The Battlefield Brand Has Not Been Tarnished

Battlefield 4’s launch was an unbelievable disaster.  Each version of the game was in some way broken and nearly unplayable at launch.  EA is now facing two lawsuits concerning the quality of the game and had to put development on future products at Dice on hold so the studio could fix the mess.  Many, including me, began to see the Battlefield brand as a damaged IP after what EA had done.  However, EA sees differently.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference, EA CFO Blake Jorgensen stressed that Battlefield has not been damaged and remains an integral part of the publisher’s strategy.

“We haven’t seen any damage,” Jorgensen stated. “Clearly we’re very focused on protecting that brand.

“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well,” Jorgensen added, “I don’t see that there’s a damage issue. I think for us it’s making sure that we’re providing great gameplay for the consumer and we’ll continue to do that.”

A new Battlefield game is rumored to be releasing in 2014.  The rumors suggest that either Criterion or Visceral Games are handling development while Dice works on Star Wars: Battlefront and Mirror’s Edge.

Thanks, GameSpot!