Sunset Overdrive is a damn mystery. We all saw that insane trailer last year, chock full of parkour, exploding mutants, and charm. Oh, and it may be the most colorful game I have ever seen, too. The game has an incredibly novel concept, with an energy drink either killing or mutating the citizens of its eye-popping world. Looking like the lovechild of a Pixar movie and an apocalyptic third-person shooter, the upcoming Xbox One exclusive is one of the most interesting 2014 titles we know of so far.
Today, we reported the first details in months about the upcoming Insomniac Games title. A new website focusing on OverCharge, the evil energy drink at the center of the narrative, launched today, as well as a Twitter account for the OverCharge mascot Fizzie.
First, let’s get Fizzie out of the way. Seen in giant balloon form in the Sunset Overdrive trailer, this little critter is absolutely adorable. Fizzie is either the cutest or creepiest thing I’ve ever seen, as his smile gives off a decidedly “soul-eating” vibe. Looking like a cross between a baby vampire and Sackboy, Fizzie is clearly going to drive merchandise sales (how long until the plushie is released?).
The website is actually pretty hilarious, showing that Sunset Overdrive‘s plot aims to be as charming as its environment. The site gives us a number of details on the game’s characters and lore, which are wildly entertaining. I couldn’t get over how well this site markets the game. Here are a few of the many highlights, with my not-nearly-as-humorous commentary sprinkled about:
SexBurger. The name says it all. Words cannot describe how hard I laughed at the description and logo. Perhaps my new favorite in-game restaurant of all time, SexBurger is the greatest word to hit video games in years. Hopefully these are scattered across the city, with P.A. systems blaring some obnoxious jingle about love-handles.
Of note in the description for Agua Mofeta (literal translation: Skunk Water) is the “My Ex-Girlfriend Amber” lager. Dear Insomniac, can this please be an item in the actual game? If there’s an inventory system, can we have “My Ex-Girlfriend Amber” scattered amongst our bullets and health kits?
Here’s my personal favorite item on the entire website. Scattered amongst the ridiculous city landmarks is the “Japanese Heritage Museum,” which pokes fun at white guilt. When I first scanned through the site, I was taken aback by all the ridiculous names, and then I saw this. It is so wonderfully out of context that it elevates every other piece of content on the entire site. I mentioned that I want My Ex-Girlfriend Amber to be an in-game item; let’s add Cherry Blossom Selfies to that list as well.
Sunset Overdrive‘s website did a phenomenal job of making me want this game badly. It looks so incredibly stupid in all of the best ways. The game could play horribly, but if this is the level of humor that permeates the environment, I won’t care. Sunset Overdrive just went from afterthought to one of my three most anticipated games of the year. Give me all of the Fizzies, let me explore the Japanese Heritage museum with Red Caboose Reggie, and allow me get drunk off of My Ex-Girlfriend Amber. I want it all. Well played, Insomniac. Well played.