YouTube Lets Play videos have become a cultural phenomenon by allowing players on the fence about purchasing a game to watch others play it and then make the decision for themselves. Many publishers haven’t fought back, and have allowed Lets Players to do their own thing, but Nintendo isn’t one of those publishers, and caused quite a backlash last year when they collected all the revenue from Lets Play videos and then shut down the videos showcasing the company’s games.
Now Nintendo is trying something new, an affiliate program that sees revenue split between Google, Nintendo and the video creator. “Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances,” the company told Gamasutra. “Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo.
“In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future.”
Hopefully this new affiliate program will help mend any ill will between the Lets Play community and Nintendo.