It’s About Time for Zynga to Turn in the Keys to the Barn

We all know how popular FarmVille was. It reached 60-80 million active players around the world at one point and invaded everybody’s Facebook news feed. Friends you added and never talk to started begging you for help with their farm. They’d also add complete strangers just to get more items and help with chores. The grounds turned dangerous; with every plea for help, there’d be many non-players unfriending the farmers.

deadfarm

FarmVille is no longer what it once was– the epitome of social media. It intended to get people to play together and build friendships over their love of the game. Today, there’s no more posts on anybody’s wall about how much corn they’ve picked. I remember college friends checking if their farms were all withered during classes. It basically caused havoc for players and everyone else suffered the consequences.

So, we fast forward to 2014 to find out Zynga has created a new game for farm fans. FarmVille 2: Country Escape made its way to mobile devices last month. Zynga was banking on those 80 million to come back for more once they’d be able to play anywhere at any time. According to Xyo,a site that calculates downloads of apps, the game has nearly 2 million downloads since its launch which is still nowhere near the amount of players for the first game. Then there’s FarmVille 2, which is an updated version for Facebook.  It’s been around since 2012 and at the moment, the total number of players has not reached 1 million. I know this because while playing other Zynga games, an ad came across my screen letting me know exactly how many people are playing.

farmville

Now, it’s time to call it quits. FarmVille 2: Country Escape will not gain enough players to make it worthwhile. It’ll take more than a year or two at a rate of 500,000 new players per month. They’ve been trying a few tactics at gaining their niche audience back like promoting the game on Ellen. She even gave out iPad Minis to everyone in the audience, which is nice, we can’t hate her for trying to help the game, but it won’t be enough to bounce back. Zynga has been a bit lackluster with their figures for the past few years. Moving from Facebook to mobile is a smart move come too late. The farming frenzy is over. Hopefully, this will be their last attempt at the series.