EA Announces Support for ALS Ice Bucket Challenge, Will Match All Donations by Its NA Employees

The extent to which the now-infamous Ice Bucket Challenge is just a meme versus an actual cause is up for debate, but Electronic Arts is on one side of the issue. Andrew Wilson, CEO of the gaming giant, took the challenge, donating $1,000 to the cause. More than that, Wilson announced that any donation by a North American EA employees to ALS research will be matched dollar for dollar by the company, according to the Facebook announcement.

Visceral Games, the EA-owned studio behind Dead Space and the new Battlefield, first tweeted the news here:

Wilson challenged all other companies in the industry to not only take the challenge, but to also match their own employee’s donations to further the cause of ALS research.