The extent to which the now-infamous Ice Bucket Challenge is just a meme versus an actual cause is up for debate, but Electronic Arts is on one side of the issue. Andrew Wilson, CEO of the gaming giant, took the challenge, donating $1,000 to the cause. More than that, Wilson announced that any donation by a North American EA employees to ALS research will be matched dollar for dollar by the company, according to the Facebook announcement.
Visceral Games, the EA-owned studio behind Dead Space and the new Battlefield, first tweeted the news here:
Our CEO took the ALS challenge and announced that all EA employee donations will be matched by the company. https://t.co/yRSNgysMWX
— Visceral Games (@VisceralGames) August 22, 2014
Wilson challenged all other companies in the industry to not only take the challenge, but to also match their own employee’s donations to further the cause of ALS research.