Call of Duty, Mountain Dew, Doritos, Geoff Keighley: they all go hand-in-hand. In what could’ve been seen from the Citadel without a telescope, these products have joined forces with Activision Publishing, Inc. for the next Call of Duty set in the year 2054, Call of Duty: Advanced Warfare. With this campaign, being dubbed the ‘Fuel Up for Battle’ promotion, gamers in select markets around the world will have the opportunity to customize their Call of Duty: Advanced Warfare multiplayer gaming experience by accessing exclusive (until Feb. 15, 2015) in-game gear through the title’s brand new ‘Supply Drops’ reward system.
Starting October 6, fans in the United States can collect codes from specially marked packages of Mountain Dew and Doritos products and enter them online at www.dewanddoritos.com to enhance their gaming experience and create a unique identity just like everyone else for their Advanced Warfare soldier by unlocking in-game gear. Fans can customize their character with accessories such as an exoskeleton, heavy vest kit, helmets, goggles, boots and more. Players will also be able to unlock double XP and rapid supply rewards. Every code entered from DEW and Doritos packages unlocks Call of Duty in-game rewards and each code entered will also provide a chance to win an Xbox One, the all-in-one games and entertainment system from Microsoft.
“We’re thrilled to bring together with Call of Duty such iconic brands as Mountain Dew and Doritos in a compelling and fun way that benefits both of our respective communities,” said Ashley Maidy, vice president of licensing and partnerships, Activision Publishing, Inc. “So, with the exclusive in-game gear waiting for DEW and Doritos consumers, gamers just need to fuel-up and login.”
“As in-game experiences evolve, the DEW and Doritos brands are constantly looking for ways to bring those cutting-edge ideas to life offline through unique promotions and exclusive opportunities for our fans,” said Greg Lyons, vice president of marketing, Mountain Dew. “As a brand with an endemic gaming heritage, we are excited to be able to offer this massive gaming community unique access to Call of Duty: Advanced Warfare’s next generation ‘Supply Drop’ platform.”
“The Dew and Doritos ‘Fuel Up for Battle’ promotion is a great example of PepsiCo’s strength in delivering an integrated food and beverage marketing campaign,” said Jeff Klein, vice president of marketing, Frito-Lay. “Our unique ability to bring consumers exclusive experiences through our long-standing legacy of partnerships and programs around blockbuster video games, demonstrates why we are Better Together.”
Fans can also participate in the ‘Fuel Up for Battle’ promotion by purchasing any 3.375 oz. specially marked bag of Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Nacho or Doritos Dinamita Chile Limon flavored chips, beginning October 6.