DLC has become a lucrative business model for many publishers, especially EA. According to the companies figures, they stand to make a whopping $1 billion this year from DLC.
Analysts from Cowen & Co. expect Madden NFL 15 to gross $350 million. $50 million of that is expected to come from Madden Ultimate Team, a form of DLC for the game. That may not seem like a lot of money, but when you factor in how much DLC has released for its hit games that number greatly expands.
EA plants on releasing a multitude of games this fall that will all undoubtedly come with DLC. Dragon Age: Inquisition, NHL 15, FIFA 15, and The Sims 4 will all launch this fall with DLC. EA also continues to make money off of DLC released for Titanfall, Battlefield 4, Plants vs. Zombies: Garden Warfare, FIFA 14, EA Sports UFC, and 2014 FIFA World Cup Brazil among others.