Destiny Becomes Most Successful New Franchise Launch Of All Time

It really shouldn’t come as a surprise given all the hype around the game, but Activision has (likely very happily) revealed this morning that Destiny is the biggest new video game franchise launch in history, selling more than $500 million through worldwide retail and digital distribution on Day 1 alone. This puts Destiny on track to easily become Activision’s next billion dollar franchise.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.  The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”

From GameStop to Game and everywhere in between, Destiny launched at over 11,000 midnight openings around the world. Additionally, Destiny fans in over 178 countries took to YouTube and social media to announce their purchases and reveal their spoils from standing in long lines to get the game.

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”