Nintendo and Kyary Pamyu Pamyu’s New 3DS Ad is Unbearably Cute

Celebrity endorsements are nothing new in the realm of advertisement, but this particular collaboration might just be one of the best we’ve seen. Nintendo has teamed up with Japanese pop sensation Kyary Pamyu Pamyu to promote the upcoming launch of the New 3DS, an upgraded version of the company’s current handheld. The video focuses on the standard New 3DS model’s removable faceplate feature, as Kyary Pamyu Pamyu lends a hefty helping of her trademark kawaii style to a number of familiar Nintendo faces. The results are brilliant, and hopefully we see more of the team’s new duds down the line (maybe even in amiibo form…!). Check out the video below: