When I read that Microsoft wasn’t satisfied with the Xbox One’s embarrassing launch in Japan, I thought to myself, *gosh, this has got to be some sort of satirical statement, right? I mean, I’m not happy with the Xbox One’s launch in Japan and I have zero stake in the matter. Why say such obvious things? Is Microsoft concerned that people will think their goal is to achieve terrible sales?
It wasn’t a joke, though. In an exchange with Famitsu, head-honcho of Xbox Japan Takashi Sensui made it clear that Microsoft isn’t waving any white flags. “It’s not as though we’re satisfied with the current sales state. We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy.”
Despite the console’s poor performance (selling around 30,000 units in just under a month), the company firmly believes that there’s a future for Xbox in Japan, and plans to find its place in the market over the coming months. “We are also aware that reaching out to let more people know about the Xbox One is vital. However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”
*Elaborate bouts of inner dialogue are completely normal. They’re completely normal. I’m completely normal.