Gears of War Developer Black Tusk Studios Rebranded as The Coalition

Black Tusk Studios, the developer behind the upcoming Gears of War title, has officially been rebranded as ‘The Coalition,’ studio head Rod Fergusson has announced today.

Fergusson, who became studio head of Black Tusk earlier this year, explained that the developer’s new name “speaks to who we are as a team, and what it is we’re working on.”

“A coalition is a team of diverse individuals working together for a common purpose, a concept that we feel describes our studio quite well,” he added.

As for the meaning behind the Vancouver-based studio’s name, The Coalition is a reference to the Coalition of Ordered Governments (COG) from the Gears of War universe.

Fergusson revealed in a special instalment of the Rodcast, which can be viewed below, the reasons for Black Tusk’s renaming, representation and also the new logo for The Coalition.

Additionally, Rod Fergusson used two of Microsoft’s first-party studios — 343 Industries and Turn 10 Studios — as examples of how their distinct identities allow people to link them with the Xbox-exclusive franchises that they are developing.

“When people hear 343 Industries, they associate it with Halo; when they hear Turn 10 Studios, they know that’s who makes Forza,” Fergusson said. “Moving forward, when you hear The Coalition, we want you to think of Gears of War.”

According to Fergusson’s post on the Xbox Wire, Gears of War will be making an appearance at E3 this month, with the studio head confirming that Gears fans can learn more at Xbox Daily: Live on June 15 at 4 p.m. (PST).

Former Gears of War lead designer Cliff Bleszinski also responded to the announcement of Black Tusk’s rebranding, as he told Fergusson over Twitter that he loves the changes that have been made to the studio.

There have been several rumours of a so-called ‘Gears of War Remastered’ — or ‘Ultimate Edition‘ — being announced at Microsoft’s E3 press conference, with Cliff Bleszinski even pointing out that some form of a Gears collection is a “no-brainer.”