Will Call of Duty: Black Ops III Mark the End of the Xbox Exclusivity Deal?

Evidence is mounting that the Microsoft-Activision deal that made all Call of Duty DLC timed exclusive to Xbox platforms is coming to an end. Last week we learned that Mountain Dew and Doritos were breaking with Xbox to promote Call of Duty: Black Ops III on PS4. Today, there’s further evidence that this deal may be coming to an end.

Twitter user Tom V noticed something very peculiar on the UK Xbox One page. Here we’re shown a number of AAA games coming to Xbox One, and games that get content first are labelled with a “Content First” sticker. Tom Clancy’s The Division has this sticker, but Call of Duty: Black Ops III does not.

 

 

Xbox One Upcoming Games

 

Now, this all needs to be taken with a grain of salt. For one, Rise of the Tomb Raider does not bare either sticker, though this could be explained by the fact that the game will eventually make its way to other platforms. Secondly, this could have easily been a type. We also checked out the US site, which did not offer any insight into the matter as they do not use the same stickers the UK site does.

Microsoft and Activision struck the timed-exclusivity deal back in 2009 with Call of Duty: Modern Warfare 2. The deal grants Microsoft the ability to demo Call of Duty exclusively at their events, market the game with the Xbox logo, and ensured that all DLC would be timed-exclusive for 30 days. We will know for sure whether or not this rumor is true on June 15 when Microsoft takes the stage to deliver their E3 2015 press conference.