Viral Marketing for Deus Ex: Mankind Divided on the Streets of New York

It’s rare nowadays to see physical marketing for video games such as billboards, commercials, or even posters, really.  This changed when the people over at decided to warn the people of New York with posters depicting the safety of humans being compromised by augmented individuals.  Of course, none of that is real because it’s all from the upcoming Deus Ex: Mankind Divided, including the website provided (if you click on the link).

Eidos Montreal and Square Enix put up these posters both to promote this game as well as to allow fans to get secret wallpapers by photographing the QR code at the bottom of the posters.

Check out the posters and wallpapers below: