Whenever somebody claims video games aren’t a serious medium (although that rarely happens on this side of the millennium), all you need to do is show them Adweek’s Power List 2016. The firm has this week released their rankings for the top 100 leaders in marketing, media and tech and two video game company CEOs made the list.
Ranking all the way up at the 24th spot is Bobby Kotick, CEO and president of Activision Blizzard. Adweek cited the move to make Call of Duty and World of Warcraft into multifaceted entertainment brands and the acquisition of King Digital as factors for the high rankings.
Ranking 56th is Andrew Wilson, CEO of Electronic Arts. His quick turnaround of the poor perception of the brand and the highly successful launch of star Wars Battlefront were cited as reasons for his ranking on the list.
Both men beat out CEOs from brands such as Nestlé, NBA, Starbucks, Bank of America, GE, General Mills and even the famed Elon Musk, who ranked at 72.