Ubisoft Gets a New Swirl

Company logos inexplicably changing is rather common. A typical reaction to seeing a familiar logo transform is to wonder when this happened and what was the reason but these questions rarely result in any follow up research to answer these questions. Ubisoft’s blue swirl has been the company’s symbol since 2003 and it recently changed to a new minimalist monochromatic swirl, representing a shift the company’s focus in the games they develop. And explanation of the new logo and a brief history of its evolution can be read on their blog while a flashy image of the new logo photobombing many scenic locations can be seen on Ubisoft’s Twitter.