In a particularly shocking move today, it was announced that Humble Bundle, the company best known for crafting an empire based on selling various packs of indie games to the public for the past seven years, having raised $106 million for charity and expanding its business to cover other services in the process, has been acquired by video game and entertainment media company IGN. On the Humble blog, co-founder Jeffrey Rosen said that “We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”
While a press release has stated that Humble Bundle will continue to operate independently from IGN and continue business as usual, with IGN now providing extra resources and assistance to keep up their work (although the exact terms of the deal have not been revealed yet), the public response to this deal has already been…well, less than positive, to say the least. Notably, some people have asked the question of how IGN will be handling coverage of any games that Humble sells and more importantly, publishes, from now on. We’ll keep an eye out for any further developments concerning this move, for better or for worse, so stay tuned.