An independent studio on Thursday announced its new title that parodies the idea of loot boxes in gaming.
Developer Mutant Entertainment Studios said that the “whole loot box craze hasn’t gone far enough,” bringing forward its title, I Can’t Believe It’s Not Gambling, “To remedy this [issue].”
I Can’t Believe It’s Not Gambling has a straightforward premise: opening loot boxes.
According to Mutant Studios, the entire idea of building a title around opening loot boxes is “To unlock better loot boxes, of course!” Players are able to unlock new skins and hats for their ‘Lootbox Loadout’ in the title.
“This game is purely for parody,” Mutant Studios said. “There are no actual microtransactions within the game, only genuine progression.
“Side effects of I Can’t Believe It’s Not Gambling include mild amusement, breathing slightly more air out of your nose, chuckling under your breath, nodding with that sort of half smile when you don’t want to laugh at a joke but recognize it was a pretty decent joke and need to acknowledge it, minor shame and reduced money.”
Loot boxes have risen to prominence over the past decade in gaming, both in the free-to-play mobile market and AAA titles.
Electronic Arts’ long-awaited Star Wars Battlefront II has been one of the titles to come under recent criticism for its loot box model, effectively hindering players’ multiplayer progressions and ability to unlock new content.
I Can’t Believe It’s Not Gambling will be available on November 29 for PC.