JAST USA Commits to Boys’ Love Games with JAST BLUE

It was years ago that JAST USA experimented with bringing two boys’ love title to English-speaking audiences. Since then, they’ve avoided the genre. This is changing in a major way with the announcement of JAST BLUE.

This new brand imprint will focus exclusively on bringing BL and yaoi to the West. Their first title is Sweet Pool from acclaimed developer Nitro+Chiral. It’s quite an interesting move from JAST USA, but not the first time a visual novel publisher has segmented their focus. Sekai Project previously announced their otome sub-brand Maiden Voyage.

There is no release window for Sweet Pool just yet, but we’ll certainly be keeping an eye on JAST BLUE.