War Child UK and U.S. partner Children in Conflict have reached an incredible milestone after raising $380,000 in 2018 for children affected by war.
As part of its Armistice project, which has amassed $759,695 since its launch in 2016, War Child and Children in Conflict have collaborated with twenty studios to promote “peaceful gameplay” last year.
In November, for example, the annual gaming fundraiser was able to secure several initiatives with its fellow partners, including exclusive content, sales on Steam, Amazon Appstore and Google Play and livestreams to help raise funds.
Some of the developers that the two charities have worked with include Bandai Namco Entertainment Europe, Game Insight, Imperia Online JSC and Fireproof Studios, as well as publishers Gameloft, 505 Games and Devolver Digital.
With 2018 marking the 100th anniversary of Armistice Day, War Child and Children in Conflict spotlighted the release of DLC content for 2018’s 11-11: Memories Retold.
According to War Child, the World War I-themed title’s add-on featured letters, drawings and photographs that were inspired by the real-life stories from children who have benefited from the charity’s support.
“With 11-11: Memories Retold, we wanted to make a game that goes beyond traditional entertainment,” says Lionel Lovisa, the producer of the title.
“With that in mind, working together with War Child UK made a lot of sense. Bringing more fun to everyone is the mission of Bandai Namco Entertainment, but we know that ‘fun’ can be a privilege that many can’t afford.
“We hope the 11-11: Memories Retold charity DLC will help War Child accomplish more today, while it also reminds everyone about the human realities of being [drawn] into conflict. For a better tomorrow, we need to remember the lessons of the past.”
Artiom Muraska, the regional publishing director for World of Tanks Europe, has been involved with the Armistice initiative since its launch, saying that he was “thrilled and honored for the third consecutive year to once again be part of the Armistice campaign, supporting the incredible and invaluable work that War Child UK do.”
He added: “The response from our amazing World of Tanks players was overwhelming and a resounding success [in] beating all previous years.
“So, from us all at Wargaming, we would like to take this opportunity to thank every one of our dedicated players for their participation and generosity without whom none of this would be possible.”
The UK-based NGO has used the money raised in different schemes, which includes Syrian children receiving an education or reintegrating child soldiers in the Central African Republic.
Wayne Emanuel, the head of gaming partnerships at War Child, said: “The gaming sector deserves huge recognition for the backing it has given and the funds it has raised so far on our journey.
“We intend to continue growing Armistice and working with as many conflict-themed games as possible to raise awareness and support children who have felt the effects of war.
“With such engagement and a strong sense of community from gamers and willingness to support from developers, publishers and platforms, there is an enormous opportunity to make gaming a platform for positive change.”